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Use Personas to Segment by Buying Behavior
Image via Wikipedia If you’ve come up the ranks in B2B Marketing and/or Sales, you know the quarterly and perhaps even monthly drill. We look at opportunities via company name, whether they are Global...
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The Art of Buying
Galvanized by Art (Photo credit: cobalt123) The quest to uncover how and why people and businesses engage in the act of buying is becoming an endurance race. Spurred on by increasing social...
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